Trade Show Booth Illustration Errors to be Avoided
When setting up you booth at trade show exhibits, it is in your best interest to avoid some usual errors in the illustrations or text. The goal of the booth is to draw in visitors and not to drive them away, so it is essential to remind artists not to be too imaginative. This is particularly applicable to booths measuring ten feet by ten feet since positioning will matter, so it is important for participants to be simple when it comes to the design and always remember to check the text for errors.
Selecting the Appropriate Trade Show Booth Fonts
A number of artists find the huge number of fonts available in word processing and illustration software irresistible. However, you should be tactful enough to forego using Comic Sans MS in your booth for the trade show event. A large MD trade show exhibit firm says that, “the crucial point to take into account is legibility and it is essential for your sign to be seen from the other end of the venue.” Wild-looking fonts do not express professionalism, which is what businesses want to project during the event.
In the same way, the font should be big enough to be read. The Verdana or Arial may be utilized, however if the text is not big enough to be understood, none of the standard sans serif font will be make the signage readable. Bev Gray, a trade show industry veteran, says that, “It is essential to look at the company signs around the venue and check the size of the actual letters prior to acquiring a sign. The artist or sign maker should know how far you want the sign to be read by the trade show visitors when they enter the venue.”
Take Into Account the Fundamental Rules in Designs
Take into account the basic rules on color and visibility. The signs of the trade show booths should be positioned at the level of the eye since people would rather not look for text to read. Ensure that the catchphrase and name of the company is at a suitable width and height, which also means that you want them to be visible through the color you are going to use. Contrast is also an important element aside from the size and style of the font. Do not utilize orange for your font color if you have yellow and red as the color of your company. The most down-to-earth yet most powerful contrast is a black and white design. Dark backgrounds would fit well with light-colored text and the other way around.
Always Check for Errors
Never neglect to check for errors since this is an important thing to do. It would not bode well for your company if you hand out leaflets to thousands of trade show visitors which have a number of errors in grammar or spelling. Having simple grammar errors on the backdrop of your display will definitely not convey dependability on your company especially if these use large fonts which are visible from across the trade show venue. Always remind your writers or proofreaders check the text manually because a number of word processing software such as MS Word will point out spelling errors and may not distinguish any errors in grammar. Prior to making the order for your signs, let another member of your staff check the text for any spelling or grammar mistakes.
Your company will prevent any mistakes in the design of your signs for trade show events if you are careful with your font selection aside from keeping in mind the basic rules in designing and checking the signs for any mistakes in grammar or spelling.
